The next BRIT Challenge will start on
25th January 2025 & finish on 25th March 2025
OUR
BRIT
AMBASSADORS
Credit: Seven.video
Since the very beginning of the British Inspiration Trust’s journey, our work to support and improve young adult mental health and fitness has been underpinned by the voices of our BRIT Ambassadors who have lived experience that is valued and respected.
The BRIT Ambassador family is comprised of Olympians, Paralympians, Sports Personalities, Adventurers and Explorers who are uniting to support and improve young adult mental health throughout the UK. There are well over 550 universities, colleges and specialist colleges in the UK and our aspiration is to deliver inspiration to the young adults and students at every institution that participates in our annual BRIT Challenges. Over recent years, more than 200 Olympians, Paralympians, Sports Personalities, Adventurers and Explorers joined our BRIT Ambassador family.
BRIT Ambassadors are encouraged to visit universities and colleges of their choice during our annual BRIT Challenge; however, if they are competing, training or unable to travel, they will be providing video messages and support to students and young adults through social media.
WHY BRIT AMBASSADORS
JOIN US
Our BRIT Ambassadors understand the challenges, trauma and adversity that young adults face in their lives and champion our annual BRIT Challenge in order to invite universities, colleges, specialist colleges and Students’ Unions to embrace the opportunity to enter teams and encourage their students and staff to participate.
BRIT Ambassadors visit universities and/or colleges of their choice during the annual BRIT Challenge to enthuse and inspire students and staff to take part. They are committed to use their lived experience and profile to;
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Raise awareness of our annual inclusive BRIT Challenge and encourage participation.
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Visit the university and/or college of their choice during the annual BRIT Challenge and enthuse, inspire, encourage and thank students and staff for taking part.
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Reduce the stigma surrounding mental health.
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Champion disability inclusion and promote the annual BRIT Challenge so that students and staff of all abilities are aware of the opportunity to participate.
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Signpost students and staff to our website where we provide links to mental health charities who provide lifesaving support to young adults.
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Bring communities together and encourage fundraising to support local, regional and national charities.
“It has been my pleasure to support BRIT for many years as they have strived to support young adult mental health throughout the UK, raise vital funds and deliver inclusive opportunities for young adults to improve their mental health and fitness. Supporting young adult mental health has never been so important and I applaud BRIT for delivering the annual BRIT Challenge and their visionary approach to collaborate with education and sport governing bodies and organisations.”
This Call to Action goes out to all current and former Olympic and Paralympic Athletes and Sports Personalities; I urge athletes from every sport to join the BRIT Ambassador family. By uniting, we can ensure that every UK university, college and specialist college has a champion to inspire as many of their students and staff as possible to take part in the BRIT Challenge, destigmatise mental health and promote inclusivity. By encouraging participation in the BRIT Challenge, and sharing their lived experience with students at their chosen university or college, BRIT Ambassadors will be collectively powerful and have an extraordinary impact on supporting and improving young adult mental health throughout the UK.”
Sir Steve Redgrave CBE DL
“With a deep understanding of mental health challenges in my own life, and through the work of the Dame Kelly Holmes Trust, I know that there are vast number of young adults and students who are living with mental health challenges.
I applaud BRIT for their collaborative approach; their work to unite the Education, Sport and Charity sectors is inspiring. I have known BRIT’s Founder, Phil, for many years now and his vision to support young adult mental health resonates with me both personally and professionally.
It has been a pleasure to support BRIT over the past 10 years, as they have strived to help improve young adult mental health and fitness throughout the UK. I am delighted that the annual BRIT Challenge has been designed to be inclusive so that students and staff of all abilities can take part in many different ways. The BRIT Challenge is a great opportunity for universities, colleges, Students’ Unions and students to enter teams, raise vital funds for local, regional and national charities, and embrace an annual feel-good fundraiser that promotes mental wellbeing and inclusivity.
I urge my fellow current and retired Olympians, Paralympians and sports personalities to join the BRIT Ambassador family so that together they can inspire and encourage students and staff at universities and colleges across the UK to take on the BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion.”
Colonel Dame Kelly Holmes MBE (mil)
Double Olympic Champion
“I’m thrilled to be part of the BRIT Ambassador family to help support and improve young adult mental health and fitness throughout the UK.
As BRIT Ambassadors, we are committed to using our lived experience, and profiles, to raise awareness of the annual inclusive BRIT Challenge and encourage participation. By visiting a university and/or college of our choice during the BRIT Challenge, we hope to enthuse, inspire and thank students and staff for taking part. We also hope to reduce the stigma surrounding mental health and champion disability inclusion; promoting the annual BRIT Challenge so that students and staff of all abilities are aware of the opportunity to be part of their team’s efforts.
The BRIT Challenge is a great opportunity for students and young adults at every UK university, college, specialist college and Students’ Union to take part in a feel-good fundraiser. At a time when we need to do more to support young adult mental health, this is the perfect UK-wide event for universities and colleges to embrace and choose a second charity to raise funds for, alongside BRIT, to support local, regional and national charities.
I hope that my fellow current and retired Olympians, Paralympians and sports personalities will join our BRIT Ambassador family to champion the BRIT Challenge and unite in support of young adult mental health. I look forward to encouraging students and staff at the University of East London and the University of Essex to take on the BRIT Challenge."
Danny Crates
Paralympic, World and European Champion
“The work being undertaken by the British Inspiration Trust (BRIT) to improve the mental health and fitness of young adults throughout the UK by delivering the annual BRIT Challenge is truly commendable.
The COVID-19 pandemic has undoubtedly compounding existing mental health challenges faced by young adults and the support BRIT can offer those in difficulty through their annual feelgood February fundraiser is invaluable.
I am encouraged that so many current and retired Olympians and Paralympians are joining BRIT as ambassadors; they will undoubtedly inspire and encourage young adult participation in the annual BRIT Challenge."
Sir Hugh Robertson KCMG PC DL
Chairman
British Olympic Association
HOW BRIT AMBASSADORS SUPPORT OUR VISION
Our BRIT Ambassadors are all determined to support and improve young adult mental health throughout the UK and are at the very heart of all we are aspiring to achieve.
BRIT Ambassadors support our vision to improve young adult mental health and fitness by;
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Encouraging and inspiring students and young adults, at universities, colleges and specialist colleges throughout the UK, to participate in the annual BRIT Challenge.
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Understanding how sharing their lived experience with students and young adults has the ability to inspire and encourage those who may need to seek mental health support.
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Uniting to both destigmatise mental health and have a positive impact on young adult mental health at their chosen university and/or college.
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Championing the annual BRIT Challenge and encouraging universities and colleges to embrace the opportunity to enter teams in order to invite students and staff of all abilities to participate.
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Assisting BRIT to deliver an annual feel-good fundraiser in order to encourage every university, college and Students’ Union to choose a charity of their choice to fundraise for, alongside BRIT, to support local, regional and national charities.
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Signposting young adults to our website where we champion charities that provide lifesaving mental health support including helpline numbers for the NHS, MindOut LGBTQ Mental Health Charity, Samaritans, Shout and PAPYRUS – Prevention of Young Suicide.
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Knowing how to access national and local suicide prevention and wellbeing resources for themselves and others.
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Developing an awareness of using safe and effective messaging when sharing their lived experience in order to inspire young adults to improve their mental health and fitness.
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Promoting Equality & Diversity and understanding that BRIT are committed to championing inclusion and have designed our annual BRIT Challenge to be inclusive in order to enable students and staff of all abilities to take part.
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Having an understanding of the impact of discrimination and disadvantage on many groups in society, especially those with protected characteristics, and being aware that every young adult, student and staff member is to be treated with dignity and respect to ensure they achieve their full potential, free of intentional or unintentional bias.
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Using their voices, and platforms, to champion disability inclusion and encouraging young adults and students with disabilities to feel empowered to participate in our annual BRIT Challenge by exploring the many ways they could take part; including wheelchair pushing, adaptive rowing and hand-cycling.
We are sincerely grateful to the National Suicide Prevention Alliance (NSPA), and Penny Fosten (Executive Lead at the NSPA), for sharing their research and use of NSPA Lived Experience Influencers that has enabled us to strengthen the impact of our BRIT Ambassadors and explain how they use their lived experience to support young adult mental health.
“The delivery of the annual BRIT Challenge is close to my heart having lost my closest friend to suicide and having seen the challenges faced by people of all ages struggling with poor mental health.
All of us will be affected by emotional wellbeing challenges at some point in our lives. I encourage athletes from every sport to unite and join the BRIT Ambassador family. By visiting a university or college of their choice during the BRIT Challenge and sharing their lived experience, BRIT Ambassadors will inspire teams to participate, champion inclusivity, help destigmatise mental health and it is also a super opportunity to share what our sports have to offer with students.
It’s great to see that the BRIT Challenge is inclusive so that students and staff of all abilities are able participate in many different ways.
I wish every university, college and specialist college team the very best of luck with their distance and fundraising efforts.
I hope the BRIT Challenge will also help make conversations about our mental health easier and that young people realise they are not alone."
Helene Raynsford
Paralympic Gold Medallist
“Having comes to terms with sustaining catastrophic injuries, working in support of veterans, and training and competing for Great Britain with young athletes, I know that many young adults suffer with mental health challenges.
The BRIT Challenge is offering a UK-wide opportunity for students and young adults to unite wherever they are (at home or on campus) and take part in a fun and feel-good challenge, all while raise vital funds for charities who support young adult mental health; it’s a great way for young adults and students of all abilities to take part in an inclusive activity to improve mental health and fitness. I am also delighted that Royal Navy, Army and Royal Air Force regulars, reservists and cadets have been invited to enter teams in the challenge to help maintain good mental health and fitness.
Every UK university, college and students’ union have been invited to embrace the BRIT Challenge, enter teams and encourage their students and staff to participate. Every student and young adult can decide how much distance they want to add to their team’s target.
I am thrilled to be joining the BRIT Ambassador family and urge fellow Great Britain athletes to join me so that we can have a UK wide impact on improving young adult mental health and fitness.
I look forward to encouraging and supporting students and staff at the Guildford College Group and the University of Sussex as they take on the BRIT Challenge”.
Luke Sinnott
Invictus Games Gold medallist and Great Britain Blade Runner and Long Jumper
"As a former teacher I am only too aware of the difficult stage in life the young adult years can be and am mindful that the COVID-19 pandemic has increased the mental health challenges that young adults and students face. It has also had a disproportionate impact on particular groups in society, particularly those on a low income, people with an existing mental health condition; children and young adults and people from Black, Asian and Minority Ethnic (BAME) communities. We must do more now to support all young adults and students who need help to avoid long-term consequences on their mental health, fitness and wellbeing.
BRIT is continuing to succeed with its visionary and collaborative approach to improve young adult mental health and fitness through the delivery of the annual BRIT Challenge. BRIT are forging partnerships with mental health charities, education and sport governing bodies, university and college leadership teams and Students’ Unions, to invite students and staff to take part in this UK-wide feel-good fundraiser to improve physical and mental health as well as raise vital funds.
I am delighted to be part of the BRIT Ambassador family to promote the BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion. I look forward to supporting Leeds Beckett University and the University of Southampton as they take on the BRIT Challenge.”
Dee Caffari MBE
Record-breaking Yachtswoman, Author, Ocean Advocate, Charity Ambassador and Chair of the World Sailing Trust
HOW WE SUPPORT
OUR BRIT AMBASSADOR FAMILY
We know that sharing lived experience with others could be emotionally challenging. With this in mind, we are striving to secure funding to establish structures to support the BRIT Ambassador family.
We have identified two Paralympic Gold medallists who are keen to fulfil roles to support our Founder & Non-Paid CEO and develop close relationships with all of our Ambassadors. This will enable us to maintain strong relationships, discuss wellbeing and ensure our BRIT Ambassadors feel supported by our charity and do not feel undue pressure or over-commit.
Our BRIT Ambassadors can contact our Founder & Non-Paid CEO about any concerns or questions they have.
With funding, we will support our BRIT Ambassador family by;
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Providing two Paralympic Gold medallists who will assist with BRIT Ambassador relationship management and the coordination of university and college visits.
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Delivering a quarterly BRIT Ambassador newsletter with information on mental health support groups and charities.
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Providing our BRIT Ambassadors with regular updates and information on the impact of their collectively powerful support and how they are improving young adult mental health.
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Offering opportunities to help shape our charity and improve ways of utilising their lived experience of our BRIT Ambassadors.
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Share BRIT Ambassador videos and presentations to assist with their own messaging and ways of sharing their inspirational stories.
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Signposting to organisations who provide training and opportunities for inspirational figures as they transition away from their sport and into civilian life.
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An online forum to share and reflect on the participation activities they are undertaking and to identify any needs that we can respond to in order to assist and support them.
INVITATION TO JOIN OUR BRIT AMBASSADOR FAMILY
We are inviting current and retired Olympians, Paralympians, Sports Personalities, Adventurers and Explorers to unite with us and join our BRIT Ambassador family in order to improve and support young adult mental health throughout the UK.
BRIT Ambassadors are encouraged to identify a university or college of their choice (that they attended, have links with or live near to) and support their annual BRIT Challenge efforts during the annual BRIT Challenge by visiting campuses and spending time with students and staff.
If they are unable to visit the university or college due to competitions, training or personal commitments, we encourage our BRIT Ambassadors to record a video message and support students on social media; we will help with the messaging and introduce our BRIT Ambassadors to their chosen university or college.
BRIT Ambassadors champion our work by raising awareness through their own social media accounts, providing quotes and interviews with the national and regional media and taking part in podcasts and videos to share their lived experience. Often this is coordinated by the university or college to strengthen regional community engagement and raise awareness of positive mental health and wellbeing.
"BRIT exists to support and improve young adult mental health, as well as to unite the education, sport and charity sectors.
I know Students’ Unions and students have amazing energy, enthusiasm and determination when it comes to raising funds for great causes, and it is infectious which is why I love supporting BRIT year on year.
The annual BRIT Challenge is a feel-good fundraiser that enables students to choose a second charity to raise funds for, alongside BRIT, and take part wherever they are; on campus or at home, in whatever way they choose. It’s a great way to improve mental health and fitness, to raise vital funds and to HAVE FUN!
I hope every UK university, college and specialist college will embrace the BRIT Challenge, making it a firm fixture in their annual Calendar of Events. If every institution enters just one team or several teams, the potential impact the BRIT Challenge could have on both improving and destigmatising mental health throughout the UK is mind blowing.”
Naomi Riches MBE
Paralympic Gold Medallist
“Through my work with young adults and the disabled community for over 30 years, I know the vital importance of inclusive opportunities to improve mental health and wellbeing. The COVID-19 crisis has, and will, undoubtedly impact existing mental health difficulties and therefore we need inspirational activities for UK-wide participation to reduce feelings of depression, isolation and loneliness.
I am delighted that BRIT is delivering the annual BRIT Challenge and inviting every UK university, college, specialist college and Students’ Union to participate in a feel-good fundraiser and encourage student and staff participation. I’m thrilled that every team taking part are invited to raise funds for a second charity, alongside BRIT, to support local, regional and national charities. I hope universities and colleges will consider Wetwheels Foundation as the second charity of their choice.
I urge Olympians, Paralympians, sporting personalities, and my fellow Great Britain sailors, to join our BRIT Ambassador family. Together, we have the ability to champion the BRIT Challenge at over 450 university and college locations, encourage student and staff participation, destigmatise mental health and champion equality, diversity and inclusion.
I’m delighted to support BRIT as an Ambassador in Hampshire and look forward to encouraging students at the University of Portsmouth during their BRIT Challenge.”
Geoff Holt MBE DL
Founder, Wetwheels Foundation and champion of Disabled Sailing
“With a deep understanding of how trauma, stress and life events can lead to fear, pain and dis-ease, I have a passion for helping others transform, move beyond perceived limitations and consider possibility. Ability is a state of mind not body: through my own journey, I have discovered the incredible power we have within us to change our thoughts, our emotions, and our energy. We can all learn to be our own alchemist, to transform unwanted emotions or experiences into gold, be creators of our reality and in doing so, improve our performance, our wellbeing, and the world around us.
Having been a student, supporting charities as an Ambassador and Patron, and training and competing alongside young athletes, I know that there are vast number of young adults and students who are living with mental health challenges. I commend BRIT for their collaborative approach and their work to unite the Education, Sport and Charity sectors is inspiring. I have known BRIT’s Founder, Phil, for many years now and his vision resonates with me both personally and professionally; I am thrilled to be joining the BRIT Ambassador family to help support and improve young adult mental health and fitness throughout the UK.
I am delighted that BRIT have designed their annual BRIT Challenge to be inclusive so that students and staff of all abilities can take part in many different ways; by hand-cycling, cycling, wheelchair pushing, swimming, walking, jogging, running, rowing or paddling (canoeing, kayaking or paddle-boarding). It is rare to see such an inclusive UK-wide event and I hope that the BRIT Challenge will be embraced by every UK university and college.
I look forward to encouraging students and staff at the University of Leeds, University of Aberdeen, University of Cumbria, the Open University, Sheffield Hallam University and Abertay University to take on the BRIT Challenge and complete their target distances as teams. I also urge my fellow current and retired Olympians, Paralympians and sports personalities to join our BRIT Ambassador family so that we can inspire and encourage students and staff at universities and colleges across the UK who are taking on the BRIT Challenge.”
Dr Karen Darke MBE FRGS
Olympic and World Championship Gold medallist and Explorer
“It has been my pleasure to support BRIT for many years as they have strived to support young adult mental health throughout the UK, raise vital funds and deliver inclusive opportunities for young adults to improve their mental health and fitness. Supporting young adult mental health has never been so important and I applaud BRIT for delivering the annual BRIT Challenge and their visionary approach to collaborate with education and sport governing bodies and organisations.”
This Call to Action goes out to all current and former Olympic and Paralympic Athletes and Sports Personalities; I urge athletes from every sport to join the BRIT Ambassador family. By uniting, we can ensure that every UK university, college and specialist college has a champion to inspire as many of their students and staff as possible to take part in the BRIT Challenge, destigmatise mental health and promote inclusivity. By encouraging participation in the BRIT Challenge, and sharing their lived experience with students at their chosen university or college, BRIT Ambassadors will be collectively powerful and have an extraordinary impact on supporting and improving young adult mental health throughout the UK.”
Sir Steve Redgrave CBE DL
“With a deep understanding of mental health challenges in my own life, and through the work of the Dame Kelly Holmes Trust, I know that there are vast number of young adults and students who are living with mental health challenges.
I applaud BRIT for their collaborative approach; their work to unite the Education, Sport and Charity sectors is inspiring. I have known BRIT’s Founder, Phil, for many years now and his vision to support young adult mental health resonates with me both personally and professionally.
It has been a pleasure to support BRIT over the past 10 years, as they have strived to help improve young adult mental health and fitness throughout the UK. I am delighted that the annual BRIT Challenge has been designed to be inclusive so that students and staff of all abilities can take part in many different ways. The BRIT Challenge is a great opportunity for universities, colleges, Students’ Unions and students to enter teams, raise vital funds for local, regional and national charities, and embrace an annual feel-good fundraiser that promotes mental wellbeing and inclusivity.
I urge my fellow current and retired Olympians, Paralympians and sports personalities to join the BRIT Ambassador family so that together they can inspire and encourage students and staff at universities and colleges across the UK to take on the BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion.”
Colonel Dame Kelly Holmes MBE (mil)
Double Olympic Champion
“I’m thrilled to be part of the BRIT Ambassador family to help support and improve young adult mental health and fitness throughout the UK.
As BRIT Ambassadors, we are committed to using our lived experience, and profiles, to raise awareness of the annual inclusive BRIT Challenge and encourage participation. By visiting a university and/or college of our choice during the BRIT Challenge, we hope to enthuse, inspire and thank students and staff for taking part. We also hope to reduce the stigma surrounding mental health and champion disability inclusion; promoting the annual BRIT Challenge so that students and staff of all abilities are aware of the opportunity to be part of their team’s efforts.
The BRIT Challenge is a great opportunity for students and young adults at every UK university, college, specialist college and Students’ Union to take part in a feel-good fundraiser. At a time when we need to do more to support young adult mental health, this is the perfect UK-wide event for universities and colleges to embrace and choose a second charity to raise funds for, alongside BRIT, to support local, regional and national charities.
I hope that my fellow current and retired Olympians, Paralympians and sports personalities will join our BRIT Ambassador family to champion the BRIT Challenge and unite in support of young adult mental health. I look forward to encouraging students and staff at the University of East London and the University of Essex to take on the BRIT Challenge."
Danny Crates
Paralympic, World and European Champion
“The delivery of the annual BRIT Challenge is close to my heart having lost my closest friend to suicide and having seen the challenges faced by people of all ages struggling with poor mental health.
All of us will be affected by emotional wellbeing challenges at some point in our lives. I encourage athletes from every sport to unite and join the BRIT Ambassador family. By visiting a university or college of their choice during the BRIT Challenge and sharing their lived experience, BRIT Ambassadors will inspire teams to participate, champion inclusivity, help destigmatise mental health and it is also a super opportunity to share what our sports have to offer with students.
It’s great to see that the BRIT Challenge is inclusive so that students and staff of all abilities are able participate in many different ways.
I wish every university, college and specialist college team the very best of luck with their distance and fundraising efforts.
I hope the BRIT Challenge will also help make conversations about our mental health easier and that young people realise they are not alone."
Helene Raynsford
Paralympic Gold Medallist
“Having comes to terms with sustaining catastrophic injuries, working in support of veterans, and training and competing for Great Britain with young athletes, I know that many young adults suffer with mental health challenges. The COVID-19 pandemic has had an impact on all our lives, however I am mindful that it has compounding existing mental health difficulties faced by many young people, and those who are vulnerable, isolated or who live with disabilities and medical conditions.
Many young adults were unable to access the mental health support they needed over the past 18 months and their wellbeing must be looked after now, in order to avoid long-term effects on their mental health. Support from charities is vital to help improve young adult mental health and it is great to see the British Inspiration Trust (BRIT) are inviting university and college teams taking part in the BRIT Challenge to raise funds for a second charity, alongside BRIT, to support local, regional and national charities.
The annual BRIT Challenge is offering a UK-wide opportunity for every university, college, specialist college and Students’ Union to enter teams and encourage their students and young adults to unite and take part in an inspiring feel-good fundraiser. The BRIT Challenge is a great way for young adults and students of all abilities to take part in an inclusive activity to improve mental health and fitness.
I am thrilled to be part of the BRIT Ambassador family and urge fellow Great Britain athletes to join me so that we can have a UK wide impact on improving young adult mental health and fitness, destigmatising mental health and championing equality, diversity and inclusion.
I look forward to encouraging and supporting students and staff at Activate Learning and the University of Sussex as they take on the BRIT Challenge”.
Luke Sinnott
Invictus Games Gold medallist and Great Britain Blade Runner and Long Jumper
"As a former teacher I am only too aware of the difficult stage in life the young adult years can be and am mindful that the COVID-19 pandemic has increased the mental health challenges that young adults and students face. It has also had a disproportionate impact on particular groups in society, particularly those on a low income, people with an existing mental health condition; children and young adults and people from Black, Asian and Minority Ethnic (BAME) communities. We must do more now to support all young adults and students who need help to avoid long-term consequences on their mental health, fitness and wellbeing.
BRIT is continuing to succeed with its visionary and collaborative approach to improve young adult mental health and fitness through the delivery of the annual BRIT Challenge. BRIT are forging partnerships with mental health charities, education and sport governing bodies, university and college leadership teams and Students’ Unions, to invite students and staff to take part in this UK-wide feel-good fundraiser to improve physical and mental health as well as raise vital funds.
I am delighted to be part of the BRIT Ambassador family to promote the BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion. I look forward to supporting Leeds Beckett University and the University of Southampton as they take on the BRIT Challenge.”
Dee Caffari MBE
Record-breaking Yachtswoman, Author, Ocean Advocate, Charity Ambassador and Chair of the World Sailing Trust
"BRIT exists to support and improve young adult mental health, as well as to unite the education, sport and charity sectors.
I know Students’ Unions and students have amazing energy, enthusiasm and determination when it comes to raising funds for great causes, and it is infectious which is why I love supporting BRIT year on year.
The annual BRIT Challenge is a feel-good fundraiser that enables students to choose a second charity to raise funds for, alongside BRIT, and take part wherever they are; on campus or at home, in whatever way they choose. It’s a great way to improve mental health and fitness, to raise vital funds and to HAVE FUN! I hope every UK university, college and specialist college will embrace the BRIT Challenge, making it a firm fixture in their annual Calendar of Events.
If every institution enters just one team or several teams, the potential impact the BRIT Challenge could have on both improving and destigmatising mental health throughout the UK is mind blowing.”
Naomi Riches MBE
Paralympic Gold Medallist
“Through my work with young adults and the disabled community for over 30 years, I know the vital importance of inclusive opportunities to improve mental health and wellbeing. The COVID-19 crisis has, and will, undoubtedly impact existing mental health difficulties and therefore we need inspirational activities for UK-wide participation to reduce feelings of depression, isolation and loneliness.
I am delighted that BRIT is delivering the annual BRIT Challenge and inviting every UK university, college, specialist college and Students’ Union to participate in a feel-good fundraiser and encourage student and staff participation. I’m thrilled that every team taking part are invited to raise funds for a second charity, alongside BRIT, to support local, regional and national charities. I hope universities and colleges will consider Wetwheels Foundation as the second charity of their choice.
I urge Olympians, Paralympians, sporting personalities, and my fellow Great Britain sailors, to join our BRIT Ambassador family. Together, we have the ability to champion the BRIT Challenge at over 450 university and college locations, encourage student and staff participation, destigmatise mental health and champion equality, diversity and inclusion.
I’m delighted to support BRIT as an Ambassador in Hampshire and look forward to encouraging students at the University of Portsmouth during their BRIT Challenge.”
Geoff Holt MBE DL
Founder, Wetwheels Foundation and champion of Disabled Sailing
“With a deep understanding of how trauma, stress and life events can lead to fear, pain and dis-ease, I have a passion for helping others transform, move beyond perceived limitations and consider possibility. Ability is a state of mind not body: through my own journey, I have discovered the incredible power we have within us to change our thoughts, our emotions, and our energy. We can all learn to be our own alchemist, to transform unwanted emotions or experiences into gold, be creators of our reality and in doing so improve our performance, our wellbeing, and the world around us.
Having been a student, supporting charities as an Ambassador and Patron, and training and competing alongside young athletes, I know that there are vast number of young adults and students who are living with mental health challenges. I commend BRIT for their collaborative approach and their work to unite the Education, Sport and Charity sectors is inspiring. I have known BRIT’s Founder, Phil, for many years now and his vision resonates with me both personally and professionally; I am thrilled to be part of the BRIT Ambassador family to help support and improve young adult mental health and fitness throughout the UK.
I am delighted that BRIT have designed their annual BRIT Challenge to be inclusive so that students and staff of all abilities can take part in many different ways; by hand-cycling, cycling, wheelchair pushing, swimming, walking, jogging, running, rowing or paddling (canoeing, kayaking or paddle-boarding). It is rare to see such an inclusive UK-wide event and I hope that the annual BRIT Challenge will be embraced and supported by every UK university, college, specialist college and Students’ Union.
I look forward to encouraging students and staff at the University of Leeds, University of Aberdeen, University of Cumbria, the Open University, Sheffield Hallam University and Abertay University to take on the BRIT Challenge. I also urge my fellow Paralympians, adventurers and explorers to join our BRIT Ambassador family so that we can promote the BRIT Challenge at universities and colleges across the UK, destigmatise mental health and champion equality, diversity and inclusion.”
Dr Karen Darke MBE FRGS
Olympic and World Championship Gold medallist and Explorer
“I am delighted to join the BRIT Ambassador family and champion the BRIT Challenge in Wales to support and improve young adult mental health and fitness.
The BRIT Challenge is a super opportunity for every Welsh university, college and students' union to enter teams and encourage their students and staff to take part. The COVID-19 pandemic has compounded the existing mental health challenges faced by many young adults. At this unprecedented time, it is vital that young adults and students are provided with timely mental health support and we do everything in our power to improve their mental health and fitness.
The BRIT Challenge has been designed to enable young adults of all abilities to participate on campus or at home; students and staff can add their miles to their team’s distance target. I am thrilled that the challenge is fully inclusive with many ways to take part including hand-cycling, cycling, wheelchair pushing, swimming, walking, jogging, running, rowing or paddling (canoeing, kayaking or paddle-boarding).
In addition to the delivery of the BRIT Challenge, BRIT is delivering inspiration and encouragement through their Ambassadors; Olympians, Paralympians, sports personalities, adventurers and explorers who are uniting to support and improve young adult mental health. I urge my fellow Welsh Olympians, Paralympians and athletes to join our BRIT Ambassador family so that together, we can support young adults and students at every Welsh university and college.
I look forward to encouraging students and staff at Coleg y Cymoedd, Cardiff University and Cardiff Metropolitan University to take on the BRIT Challenge and supporting their team’s efforts.”
Mark Colbourne MBE
Paralympic and World Champion and World Record Holder
“As a former school, college and university student in the UK, and having lived with a disability my whole life, I can appreciate how challenging it can be for young adults and students to cope with mental health challenges. Feelings of isolation and loneliness are commonplace and being part of a team can often provide companionship, friendships and increase feelings of self-confidence, self-esteem and self-worth.
Supporting and improving the mental health, wellbeing and fitness of all young adults and students in the UK is particularly important following the impact of the COVID-19 pandemic. BRIT are offering students and staff at every university, college, specialist college and Students’ Union, the opportunity to take part in an inclusive team feel-good fundraiser. I am delighted that BRIT have designed the annual BRIT Challenge to be inclusive and enable students and staff of all abilities to participate in many different ways.
I am very excited to be part of the BRIT Ambassador family and uniting with Paralympians, Olympians, sports personalities, adventurers and explorers to promote the BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion. This collectively powerful approach has the potential to make a huge impact on so many lives if we all pull together. I urge my fellow Paralympians, and athletes from all para-sports, to join our BRIT Ambassador family.
Despite now studying at the University of Alabama, I look forward to encouraging and supporting students and staff at the Heart of Worcestershire College and the University of Sheffield to take on the BRIT Challenge.”
Joy Haizelden
Paralympian and World & European Silver Medallist
“I am delighted to be part of the BRIT Ambassador family to support and improve young adult and student mental health and fitness in the UK.
As a former student at the University of Leeds and Northumbria University, and having spent years working with young athletes at the Youth Sport Trust, British swimming and British Triathlon, I know that so many young adults struggle with mental health. COVID-19 has compounded existing mental health challenges and increased feelings of isolation and loneliness. It has been particularly difficult for those young adults with disabilities, limited mobility and who are vulnerable. It is vital that these young adults receive help from charities and support services when they need it.
The British Inspiration Trust are breaking new ground by adopting a collaborative approach to unite the Charity, Education and Sport sectors through their annual BRIT Challenge in order to support as many students and young adults as possible throughout the UK. It’s great to see that BRIT are inviting teams taking part in the BRIT Challenge to choose a second charity to raise funds for, alongside BRIT, to support local, regional and national charities.
I urge my fellow retired and current Olympians, Paralympians and sports personalities to join our BRIT Ambassador family and unite to encourage universities, colleges and specialist colleges to enter teams in the BRIT Challenge. By sharing our lived experience, I hope we can inspire students to take part, destigmatise mental health and champion equality, diversity and inclusion. I would be thrilled to support students and staff at the University of Leeds and Northumbria University as they take on their BRIT Challenge.”
Claire Cashmore MBE
Five time Paralympian, Paralympic Gold medallist and Paratriathlon World Champion
“I am thrilled to be part of the BRIT Ambassador family to support and improve young adult mental health throughout the UK.
As a student at Loughborough University and Nottingham Trent University, and having spent over seventeen years involved with England and Great Britain Hockey as a player and coach, I am acutely aware of the increase in mental health challenges faced by young adults and students.
Whilst the COVID-19 pandemic has affected all our lives, there are still many young adults and students who are feeling isolated, suffering with mental health difficulties and have limited access to support and help; especially those who were already struggling to cope, are vulnerable or are living with disabilities and limited mobility.
Delivering hope, encouragement and inspiration is vital and the British Inspiration Trust (BRIT) are doing all they can to support and improve the mental health and fitness of as many students and young adults as possible by delivering their annual UK-wide BRIT Challenge. The BRIT Challenge has been designed to be inclusive in order to enable young and adults and students of all abilities to take part; at home or on campus. To ensure students throughout the UK can participate, I hope every university and college embraces the BRIT Challenge and enters teams.
BRIT delivers inspiration and encouragement to students and young adults by inviting retired and current Olympians, Paralympians and sports personalities to join their BRIT Ambassador family. The role of BRIT Ambassadors is to choose a university and/or college they are affiliated to, live near or attended, and encourage them to enter teams in the BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion. I urge my fellow Olympians, Paralympians and sports personalities to unite as BRIT Ambassadors and offer their support to improve young adult mental health throughout the UK.
I would be thrilled to support students and staff at Loughborough University and Nottingham Trent University as they take on their BRIT Challenge.”
Dr Hannah MacLeod MBE
Olympic and European Champion, double Olympian and Leadership Coach
“I am delighted to be part of the BRIT Ambassador family in order to support young adult mental health and fitness throughout the UK.
Having been a student and experiencing mental health challenges in my own life, I know that this is a crucial time to ensure we motivate, support and inspire students and young adults.
The BRIT Challenge is a great opportunity for universities and colleges to enter teams and encourage student and staff participation.
This is an inclusive challenge so young adults of all abilities can take part wherever they are; at home or on campus.
I hope that Swansea University, the University of Chester, Grwp Llandrillo Menai College and Gower College Swansea enter teams and it would be a pleasure to encourage student participation through supportive video and social media messages.
Good luck to everyone who takes part in the BRIT Challenge."
James Roberts
Paralympian
“Through my involvement with the University of Essex’s research, along with my 3-strong team of psychologists, we actively explore into psychological states and coping strategies, and through all my expeditions over the past twenty five years, I know the importance of maintaining good mental health, fitness and wellbeing. This research is an integral part of a what I hope is a valuable legacy to the expeditions and this, I hope, will also be of worth to BRIT.
It is deeply concerning that the COVID-19 pandemic has compounded the existing mental health difficulties faced by young adults and that one in four young people were unable to access the mental health support they needed. In order to avoid long-term effects on young adult mental health, it is clear that there is requirement for a multi-agency approach across sectors and services to prevent and support the mental health and wellbeing of students; it is not something that the NHS, or universities and colleges, can do alone.
The British Inspiration Trust (BRIT) have evolved to become a collaborative charity who are uniting the charity, education and sport sectors through their BRIT Challenges and forging relationships with universities and colleges throughout the UK. It is clear that their vision to deliver an annual BRIT Challenge has been warmly embraced and is having a positive UK-wide impact on young adult mental health and fitness; over the past three years, almost 250 university and college teams have taken part in BRIT Challenges and I am especially delighted that the University of Essex have embraced the challenges and their students and staff have shown such enthusiasm and engagement.
The annual BRIT Challenge is an inspiring feel-good fundraiser to enable students and young adults of all abilities to take part wherever they are (at home or on campus) and be an integral and valued member of their university or college team. I hope every university, college, specialist college and Students’ Union enters teams and promote the opportunity so that their students and staff can take part.
I am thrilled to be part of the BRIT Ambassador family to support and improve young adult mental health and hope fellow Explorers and Adventurers will join me as BRIT Ambassadors and champion the BRIT Challenge. Along with Olympians, Paralympians and sports personalities, together we can encourage our chosen universities and colleges to take on the BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion. I look forward to encouraging students and staff at the University of Essex as they complete their BRIT Challenge.”
Rosie Stancer FRGS
British Explorer and Polar Adventurer
“I have first-hand experience of battling with chronic depression that I lived with for decades. After surviving preparing for suicide, I live life talking openly about my journey and how daily freediving training further maintains my positive mental health. Freediving is my passion and joy in life and I use my platform as an elite athlete to give hope and encouragement to those who are struggling to cope.
I survived with the help and support of family, friends, the NHS and a great therapist; not everyone has this and it is why I believe the British Inspiration Trust’s work is so important; they are delivering hope, encouragement and inspiration through their BRIT Ambassadors, offering a UK-wide opportunity for every HE & FE student (and staff member) to improve their mental health and fitness, selflessly raising vital funds for other charities as well as themselves, and signposting to charities and support services who provide vital help to those in need. Their annual BRIT Challenges are uniting and connecting students, young adults and staff through a feel-good fundraiser that could save lives in the process.
The BRIT Challenge is an inspiring opportunity to help support and improve young adult mental health and fitness throughout the UK.”
Helena Bourdillon
GB Freediver and British Champion
“From my personal experience in Her Majesty’s Armed Forces, and having adapted to the challenges of living with a disability, I know how important it is to have the right support to deal with mental health issues and how good physical activity can be to your overall wellbeing. Pre-COVID-19, there was already an increase in the numbers of young adults who were experiencing mental health challenges in their lives. COVID-19 has affected the mental health of so many young adults and we need to do all we can to ensure they avoid suffering from long-term mental health difficulties.
The British Inspiration Trust (BRIT) are a collaborative charity who are uniting the Education, Sport and Charity sectors with the aim of supporting and improving the mental health and fitness of millions of students and young adults throughout the UK. I am delighted that the invitation to take on the annual BRIT Challenge has been extended to all three services.
The BRIT Challenge is a fantastic opportunity to improve the mental health and fitness of students at every UK university and college, and there is no reason whatsoever why regular, reservist and cadet units cannot enter teams and take on the challenge too. It is a great way to reconnect, engage as a team and add distance to your unit’s target.
I hope all three services embrace the BRIT Challenge and encourage as many personnel to take part as possible. It’s a super challenge that can enable regulars, reservists and cadets to unite wherever they are (at home or on base) and take part in a feel-good fundraiser.
There are many ways to add distance to your team’s target including wheel-chair pushing, walking, jogging, running, cycling, hand-cycling, swimming, adaptive rowing, rowing or paddling; this means wounded veterans can take part alongside serving personnel. Every cadet unit in the UK can enter teams too and this could be a great opportunity for all cadets to maintain good health and fitness, and show leadership by coordinating teams at the college or university they attend.
I am delighted to be joining the BRIT Ambassador family and look forward to encouraging and supporting cadets as they take on the BRIT Challenge.”
Dave Watson
Double Invictus Games Gold medallist
“As a former university student, and through my work as a Mental Health Advocate and Mindset Coach, I understand the mental health challenges and pressures that young adults face. I’m also mindful that the COVID-19 pandemic has had a disproportionate impact on particular groups in society; those on a low income, people with an existing mental health condition; children and young adults and people from Black, Asian and Minority Ethnic (BAME) communities. The COVID-19 pandemic is undoubtedly impacting on all our lives and if there was ever a time to support and improve young adult and student mental health and fitness it is now.
I am both excited and delighted to be part of the BRIT Ambassador family. Olympians, Paralympians, sports personalities, adventurers and explorers are being invited to join BRIT as Ambassadors, support a university or college of their choice, and share their lived experience to destigmatise mental health, encourage participation in the BRIT Challenge and champion equality, diversity and inclusion.
I know that my fellow current and retired Olympians, Paralympians and Track and Field athletes, will appreciate the importance of young adult mental health and I urge them to embrace this call to action and join our BRIT Ambassador family.
The annual BRIT Challenge has been designed to be inclusive so students and staff of all abilities can participate in many different ways, both on campus or at home. This is a fantastic opportunity for university and college students who have a passion for sport, mental health or wellbeing, to take the lead on entering teams and encouraging their fellow students to take part.
I look forward to supporting students and staff at the University of Bath as they take on the annual BRIT Challenge.”
Marilyn Okoro
Olympic, World and European medallist
"I wholeheartedly support the BRIT vision to support young adult mental health and am inspired by their BRIT Challenge to improve young adult mental health and raise vital funds for charities that deliver vital support.
The Call to Action for retired and current Olympians, Paralympians and Sporting Figures to join BRIT as Ambassadors and champion the BRIT Challenge is exciting. The ask is a simple one; to encourage, enthuse and inspire young adults and students to participate in the BRIT Challenge and improve their mental health and fitness; all whilst raising vital funds for mental health charities.
I am thrilled that swimming is one of the ways to take part and add miles to a team’s BRIT Challenge target.
I hope that British Sporting Icons throughout the UK will champion BRIT and unite in support of young adult mental health.”
Rebecca Adlington OBE
Olympic Gold Medallist and Sports Presenter
“Having been a student at Leeds Beckett University, overcome my own experiences of depression and spending time visiting schools and universities to talk about LGBT equality and mental health , I can appreciate and understand the many mental health challenges that young adults and students face. It is vital that students are able to access professional mental health support when they need it and this is a crucial that they feel able to ask for help and know where to find it.
Providing students and young adults throughout the UK with the opportunity to participate in feel-good activities is vital to support and improve their mental health. The BRIT Challenge is a fantastic initiative and it is great to see that it has been designed to be inclusive; this is enabling students and staff of all abilities to take part. By entering teams and promoting the opportunity, universities and colleges are uniting students in physical activity, fundraising and awareness raising to support young adult mental health and fitness throughout the UK.
I am thrilled to be joining the BRIT Ambassador family to help support and improve young adult mental health and fitness and will encourage my fellow Great Britain Olympians, Paralympians and athletes to join me.
I look forward to encouraging students and staff at Leeds Beckett University, Leeds Trinity University and the University of Leeds to take on the BRIT Challenge. This is a great opportunity for the three universities to enter a friendly competition to see who can involve the most students, cover the most distance and raise the most for the charities – Leeds has a great opportunity to set an inspirational example and inspire other universities around the UK to join them.”
Tom Bosworth
Olympian, World and British Record Holder and British Champion
“Through my work with the Dame Kelly Holmes Trust, UKSA, and having spent over twenty years sailing with young athletes, I am aware of the increase in the numbers of young adults and students who are living with mental health challenges. Preventing and supporting the mental health and wellbeing needs of young adults is vitally important; particularly with the COVID-19 pandemic compounding existing mental health challenges. In order to avoid young adults experiencing long-term mental health difficulties, a collaborative approach must be adopted to ensure young adults and students receive timely care and support from the NHS, the education sector, charities and professional support services.
The British Inspiration Trust (BRIT) have a clear vision to do everything they can to support and improve young adult mental health and fitness throughout the UK. By uniting the Education, Sport and Charity sectors, and building strong relationships with universities and colleges, they are delivering an annual UK-wide feel-good fundraiser that every student and young adult can take part in, all while raising much needed funds for charities who support young adult mental health.
The BRIT Challenge has been designed to be inclusive so that students and staff of all abilities can take part in many different ways; by hand-cycling, cycling, wheelchair pushing, swimming, walking, jogging, running, rowing or paddling (canoeing, kayaking or paddle-boarding). We need every UK university and college to embrace the BRIT Challenge, enter teams and encourage student and staff participation; the potential is huge.
I am thrilled to be joining the BRIT Ambassador family and urge my fellow Olympians, Paralympians and athletes to join me as BRIT Ambassadors and help support and improve young adult mental health and fitness throughout the UK. I look forward to encouraging students and staff at the University of Chichester, Chichester College Group and Bournemouth University to take on the BRIT Challenge and supporting them as they complete their distance and fundraising targets”.
Sarah Ayton OBE
Double Olympic sailing Gold medallist, double World Champion and European Champion
“Since overcoming my battle with mental health following a motorbike accident in 1999 that resulted in having my leg amputated in 2005, I have a far greater understanding of the mental health challenges faced by young adults. Since then, I have been involved with supporting children, young adults and students to share my story in the hope that it gives them the confidence to seek help if they need and to look out for others.
Far too often, mental health is not spoken of and it should be; there is nothing embarrassing about sharing emotions, feelings and difficulties; it is a brave thing to do and ensures that the right support can be made available. We need to do all we can to ensure young adults avoid suffering from long-term mental health difficulties by supporting charities who provide vital services and support. It is also important to signpost anyone who needs support and to know the signs so that we can help friends and make sure they do not feel isolated or alone. I am delighted to see that BRIT are inviting teams taking part in the annual BRIT Challenge to choose a second charity to raise funds for, alongside BRIT, to support local, regional and national charities.
BRIT are collaborating and uniting the Education, Sport and Charity sectors to support and improve the mental health and fitness of millions of students and young adults throughout the UK. The annual BRIT Challenge is an inclusive feel-good fundraiser for every UK university, college, specialist college and Students’ Union to enter teams and encourage students and staff of all abilities to participate, have fun and raise vital funds for charity.
I am delighted to be part of the BRIT Ambassador family and look forward to encouraging and supporting students at the University of Gloucestershire as they take on the BRIT Challenge; I also wish students and staff at the University of the West of England, Bristol, and the University of Bristol, the very best of luck with their BRIT Challenge.
I also hope my fellow Olympians, Paralympians and sports personalities will join me our BRIT Ambassador family so that we can encourage universities and colleges throughout the UK to take on the annual BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion."
Andy Smith MBE
Paralympic, World, European and British Champion
“Young adults struggling with mental health difficulties are highly likely to be even more vulnerable due to the COVID-19 crisis and the BRIT Challenge is an inspiring opportunity for students at every university, college and specialist college to be part of a UK-wide feel-good fundraising challenge to both raise vital funds for charities and improve their mental health and fitness.
I know there are hundreds of current and retired Olympians, Paralympians, Sporting Personalities, Adventurers and Explorers who understand the challenges of mental health. By joining our BRIT Ambassador family, championing the BRIT Challenge and sharing their lived experience at a university or college of their choice, they will have an extraordinary impact on supporting and improving student mental health and fitness. There are over 450 universities and colleges in the UK, so we need a collectively powerful team effort from athletes from every sport to come forward and ensure every institution has a BRIT Ambassador to help increase participation, promote inclusivity and destigmatise mental health.
I’m delighted to support BRIT as an Ambassador in Sussex and look forward to encouraging students at The University of Sussex and the University of Brighton should they take on the BRIT Challenge.”
Sally Gunnell OBE DL
Olympic, World, European and Commonwealth Gold Medallist
"Having seen the devastating impact of mental health in my own family, and having been a student in South East London, I know that many students and young adults suffer with mental health challenges. The COVID-19 pandemic has affected all of our lives, however it has also had a disproportionate impact on particular groups in society, particularly those on a low income, people with an existing mental health condition; children and young adults and people from Black, Asian and Minority Ethnic (BAME) communities. One in four young people were unable to access the mental health support they needed and it is vital that they receive support now to look after their wellbeing in order to avoid long-term effects on their mental health.
The British Inspiration Trust’s annual BRIT Challenge is a great opportunity for every university college, specialist college and Students’ Union to enter teams and encourage their students and young adults to take part. The BRIT Challenge is an inspiring feel-good fundraiser and every university and college team are invited to choose a second charity to raise funds for, alongside BRIT, to support local, regional and national charities.
It is a pleasure to be a BRIT Ambassador to support and improve young adult mental health throughout the UK and I will do all I can to invite my fellow Great Britain athletes to join our BRIT Ambassador family. Together, we can promote the BRIT Challenge at universities and/or colleges of our choice, destigmatise mental health and champion equality, diversity and inclusion.
I look forward to encouraging and supporting students and staff at King’s College, London, London South Bank University, the University of East London, Capel Manor College, London South East Colleges, Croydon College and St Martin-in-the-Fields High School as they take on the BRIT Challenge.”
Kristal Awuah
Great Britain Sprinter
“The COVID-19 pandemic has increased the mental health challenges that young adults and students face. It has also had a disproportionate impact on particular groups in society, particularly those on a low income, people with an existing mental health condition; children and young adults and people from Black, Asian and Minority Ethnic (BAME) communities. We must do more now to support all young adults and students who need help to avoid long-term consequences on their mental health, fitness and wellbeing.
BRIT’s vision is to support young adult mental health and fitness through the delivery of their annual BRIT Challenge. Every UK university, college, specialist college and Students’ Union are invited to enter teams in this feel-good fundraiser and encourage their students and staff to take part.
BRIT is calling for Olympians, Paralympians, sports personalities, adventurers and explorers to join the BRIT Ambassador family, promote the BRIT Challenge at universities and colleges of their choice, help destigmatise mental health and champion equality, diversity and inclusion. I am fully behind this inspiring initiative and urge every current and former Olympic and Paralympic athlete to join our BRIT Ambassador family. I look forward to supporting students and staff at the University of Leicester.”
Danielle Brown MBE
Double Paralympic Gold Medallist