The 2025 BRIT Challenge started on
25th January 2025 & will finish on 25th December 2025
MEDIA & PR
WHAT WE DO
The British Inspiration Trust (BRIT) supports and improves the mental health and fitness of young adults and students throughout the UK by delivering the annual BRIT Challenge.
To deliver our feelgood February fundraiser, we collaborate with and unite a range of partners including sport and education governing bodies, charities, institutions, businesses and philanthropists.
​
This collaborative strategy will further enable our delivery of support to young adult mental health. Additionally, by inviting every university and college team taking part in the BRIT Challenge to choose a second charity to raise funds for, alongside BRIT, we will enable fundraising for local, regional and national charities.
​
Our BRIT Ambassador family delivers inspiration and encouragement by supporting universities and colleges, encouraging student and staff participation in the BRIT Challenge, sharing their lived experience to destigmatise mental health and championing equality, diversity and inclusion.
​
INSTAGRAM IMAGES
This instagram feed is updated by all the teams around the UK participating in the annual BRIT Challenge. Don't forget to use #TheBRITChallenge and tag us in your instagram photos
#BRITChallenge
If you are a journalist, or a university or college comms team, and want to know more about The British Inspiration Trust (BRIT), you've come to the right place.
​
This page has information on our charity, notes for editors and our latest press releases. We will also endeavour to include press releases from our partners who are raising awareness of our collaborative support to improve young adult mental health in the UK.
​
General enquiries
For enquiries which do not require immediate attention, please fill out the form on our Contact Page.
Urgent enquiries
​
If your enquiry requires immediate attention, please email Press@BritishInspirationTrust.org.uk
Whilst we do not currently employ any staff, this email address is regularly monitored.
OUR ETHOS
The ethos of BRIT is to operate with minimal overheads and avoid fundraising to pay for large operational costs. The charity currently does not employ any staff. We secure voluntary support and partner with organisations who can deliver help in specific areas.
Corporations and philanthropists who understand our ethos and approach either provide professional and gifted services or fund our operational costs to ensure our work has the greatest impact possible.
​
To deliver effectively, our strategy and operations are underpinned by working with the gifted support of senior advisors, subject matter experts, charity partners, business leaders, philanthropists and inspirational figures. These experts and professionals have shaped the vision and work of BRIT to date.
NOTES TO EDITORS
We hope the following facts will be useful to editors;
-
To ensure BRIT remains relevant and understands the impact of mental health difficulties faced by young adults throughout the UK, universities, colleges, schools and charities have hosted almost 800 visits to meet their students and staff since 2012.
​
-
BRIT are a collaborative charity and hope that the annual BRIT Challenge will become a firm fixture in the Higher and Further Education Calendar of Events in order to improve student and staff mental health and fitness, all whilst raising vital funds for charities throughout the UK.
​
-
BRIT is supported by leading experts in young adult mental health, chief executives of national charities, education and sport governing bodies and universities and colleges throughout the UK. The Chairs of the British Olympic Association and British Paralympic Association are also championing the annual BRIT Challenge and BRIT’s aspiration to grow the BRIT Ambassador family.
​
-
​To increase team involvement, destigmatise mental health and champion equality, diversity and disability inclusion, BRIT aims to implement Regional Steering Groups. Representatives from every university and college in each region will be invited to join their respective BRIT Steering Group, hosted by a different university each year, and grow a network to share best practice and use the BRIT Challenge as a catalyst to champion positive mental health and wellbeing throughout the year.
​
-
BRIT is striving to unite the education, sport and charity sectors and continues to partner, or maintain special relationships, with a wealth of education and sport governing bodies including The Committee of University Chairs (CUC), Universities UK (UUK), the Association of Colleges (AoC), ColegauCymru/Colleges Wales, Colleges Scotland, AMOSHHE, Natspec, NAMSS, London Higher, and the National Union of Students (NUS).
​
-
BRIT has received overwhelming support from universities, colleges and Students’ Unions and their collectively powerful approach of forging special relationships with education and sport governing bodies continues in order to ensure over five million Higher Education and Further Education students, and staff, have the opportunity to participate in the annual BRIT Challenge.